ASSIGNMENT # 1 E-COMMERCE MANAGERIAL ECONOMICS

May 29th, 2015
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Academy of Art University
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With its formidable distribution system, which covers nearly 2 million retail outlets, Lever already has in place the back- end infrastructure that other e-tailers could kill for and uniquely positioned to create India’s most widespread, robust and efficient clicks-and-bricks company. Lever’s e-gameplan is to build a number of market-ledaing B2B and B2C businesses in high potential areas. And in doing this, it will leverage its strong consumer and supplier relationships and its cache of human talent.

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HINDUSTAN LEVERAs a part of the internet initiative, Hindustan Lever has put in place a network, connecting all its suppliers and has launched a pilot project to wire up its 7500 distributors. In the second phase, it will attempt the mammoth task of connecting its top retailers. Finally, it als

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