May 29th, 2015
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researchers have begun to explore this lack of human warmth on the Internet by drawing on social presence theory. Social presence is the extent to which a medium allows users to experience others as being psychologically present. It can also refer to the richness of the media or the interactivity afforded by the media .Others stress the psychological connection, where social presence is concerned with “warmth”.

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GWALIORSEMINAR REPORTONCUSTOMER TRUST IN B2C E-COMMERCE AND IMPORTENCE OF SOCIAL PRESENCESubmitted To: Submitted By:Prof K.K.Pandey Alok SrivastavaProject Guide Adarsh Saxena(Faculty, PIMG) Amardeep Sharma M.B.A. I semesterDECLARATIONWe are, student of MBA I Semester of Prestige Institute of Management, Gwalior, hereby declare that the seminar report titled Customer Trust B2C E Commerce And Importance Of Social Presence is submitted by me in the line of partial fulfillment of course objectives of the Masters of Business Administration Degree.We assure that this project is the result of my own efforts and that no other institute for the award of any degree or diploma has accepted it.Date: Alok SrivastavaPlace Adarsh Saxena

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