May 29th, 2015
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Arcadia University
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AICAR Business SchoolAsian Institute of Communication & ResearchVillage Damat, Neral - 410 101, (Karjat),Dist. Raigad, Maharashtra, IndiaTelephone:(02148) 202687-90, 09822836242Fax: (02148) 236713,Website: www.aicar.netBusiness Model on JuiceProposed name: Fresh Up By:Ujjval MajmudarPurpose of Business:Indian Juice Industry is expected to grow for about 1000 Cr, in the year 2015.Squash, Fresh Juices, Herbal juice market is an untapped marketPeople in today's nuclear family are giving much importance to consume juice, squash, herbal drinks in their daily routineMost of the market is captured by local vendors (in case of lemon and orange juice) and tetra pack juices offered by only 2 major players, lacking new variety and taste. India is a country of different climates having large geographic scale and varied topography. India hosts six major climate most of the region is dominated by humid tropical region. Indian has a busy work schedule. Time acts as a limitation to all students, working professionals and other classes of people. India on majority has 3 seasons winter (From Dec to March), Summer (March to June), Monsoon (June to Sept), post monsoon (Oct to Dec). Fresh Juice concept has been in India but not since long majority of the market is captured by local ve

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