Business Model & Mapping Layer

May 29th, 2015
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University of Salford
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• “The customer's perspective. Managers must know if their organization is satisfying customer needs. They must determine the answer to the question, how do customers see us? • The internal business perspective. Managers need to focus on those critical internal operations that enable them to satisfy customer needs. They must answer the question, what must we excel at?

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Balanced Scorecard and Communicaton PlanToriano McafeeDecember 1, 2014Balanced Scorecard & Communication PlanWhen reading this portion of the paper you will notice a balanced scorecard and a communication plan. The purpose of the balanced scorecard is to give top managers a fast but comprehensive view of the organization's performance and include both process and results measures (OPM.GOV. 2014). There are typically four parts to the balanced scorecard. Robert S. Kaplan and David P. Norton are the two men that developed these four parts and they areThe customer's perspective. Managers must know if their organization is satisfying customer needs. They must determine the answer to the question, how do customers see us?The internal business perspective. Managers need to focus on those critical internal operations that enable them to satisfy customer needs. They must answer the question, what must we excel at?The innovation and learning perspective. An organization's ability to innovate, improves, and learns ties directly to its value as an organization. Managers must answer the question, Can we continue to improve and create value for our services?The financial perspective. In the private sector, these measures have typically focused on profit and market share (OPM.GOV. 2014).The next part of the paper is communication plan which will explain the purpose, the audience, and the channels of communication.StrategyStrategic Objectiv

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