May 29th, 2015
Studypool Tutor
University of Salford
Price: $25 USD

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Competition or competitive strategy Direct competitors Other juices (nestle, haleeb, fresher, shezan ) Indirect competitors Soft drinks(coke, Pepsi) Competitive strategy We will provide upper class & middle class with hygienic sugar cane juice in tetra packaging & bottles. Uniqueness of our product will give us competitive advantage.

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Business model of sugar cane juice in tetra packaging1. Value proposition Hygienic sugar cane juice in tetra packs packaging & bottles.In three different flavorsLemonMintNormalPackaging of 250ml which price is 30 RS Bottle of 500ml which price is 50 RS Sodium benzoate will be added to preserve the sugar cane juiceOur website: On which we will have an informative blog regarding the health benefits ofconsuming packed (tetra packaging) sugar cane juice We will also place ads on face book and other most visited sites.2. Market segmentProduct is for all age groups above 5 years of age

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