MAJOR BUSINESS-TO-BUSINESS (B2B) BUSINESSMODELS

May 29th, 2015
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University of Salford
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For some start-ups, familiar business models cannot be applied, so a new model must be devised. Not only is the business model important, in some cases the innovation rests not in the product or service but in the business model itself. In their paper, The Role of the Business Model in Capturing Value from Innovation, Henry Chesbrough and Richard S. Rosenbloom present a basic framework describing the elements of a business model.

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1. Business model of Naukri.com:Naukri.com is almost a cross between a brokerage model and an Advertising model since it is involved in a B2B and as well as B2C and acts like a broker. It is a medium where employees and corporate shake hands and both are customers. As a website it provides content and services mixed with advertising messages as well.Naukri.com has a clear revenue model from the beginning.There is direct floe of revenue for the services rendered to customers. Naukri.com is not just in the business of 'online recruitment advertising,' it is, in fact, in the business of providing a match between the job seeker (who is looking for a career) and the employer (who is looking for the right candidate) using an 'online medium.' Thus, naukri.com is in the market of 'recruitment advertising' (advertising that communicates the availability of a position or a job designed to rec

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