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ACC 270 Key Book terms Final Study GuideACC 270 Study Guide:1. Cost per action (CPA): A method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase. 2. Affiliates: Third parties that promote a product or service, typically in exchange for a cut of any sales. 3. Affiliate program: A cost-per-action program, where program sponsors (e.g.,, iTunes) pay referring Web sites a percentage of revenue earned from the referral. 4. Impression: Each time an advertisement is displayed.5. CPM: Cost per thousand impressions (the M representing the roman numeral for one thousand). - CPM (cost per thousand impressions) ads are often best suited for brand or awareness campaigns that arent looking to solicit a click-through or other action but rather are more focused on conveying a message to an audience. 6. Cookie: A line of identifying text, assigned and retrieved by a given Web server and stored by your browser, that can be used to build a profile associated with your Web activities. 7. Firewall: A system that acts as a control for network traffic, blocking unauthorized traffic while permitting acceptable use. 8. Network Effect: Also known as Metcalfes Law, or network externalities. When the value of a product or service increases as its number of users expands and are among the most powerful strategic resources that can be created by technology-based innovation 9. Server: A

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