Introduction of business_model

May 29th, 2015
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Business model is based on selling subscriptions, virtual items, and ads. •  SongHi is global format; regional roll- outs to be done in partnerships with record labels and/or media companies. •  Market demand based on continuing growth on the social media space, and structural changes in people’s music consumption patterns. Commercial Launch on June 1st, 2010 Beta available now at www.songhi.com

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Business modelWhen music went digital, new business models emerged in the industry as listening habits changed radically. This forced the operators to think of the future, and especially future ways of making money with music. When consumers are given an opportunity to realize themselves and their dreams and to share them with others, this satisfies their need to be an active party on the musical scene. The Idol format, music games and social networking around music have shown that there is a huge potential for a service like ours. People are interested in creating music and distributing it, which is an essential part of the Music 2.0 trend," says Veli Palevaara, marketing director of SongHi Entertainment. Business model is based on selling subscriptions, virtual items, and ads. SongHi is global format; regional roll- outs to be done in partnerships with record labels and/or

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