Introduction of business_model

May 29th, 2015
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Basic idea- The company offers group coupons to cutomers per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day.

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Groupon Business ModelBasic idea- The company offers group coupons to cutomers per day in each of the markets it serves. The Groupon works as anassurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all;if the predetermined minimum is not met, no one gets the deal that day.This reduces risk for retailers, who can treat the coupons asquantity discountsas well assales promotiontools. Groupon makes money by keeping approximately half the money the customer pays for the coupon. Unlikeclassified advertising the

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