A study on business_model

May 29th, 2015
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Aberystwyth University
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A business model describes the rationale of how an organization creates, delivers, and captures value. This has to do with how the business passes the value created to the satisfaction of it targeted customers through customers segments, value propositions, channels of distribution, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure.

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Developing Business Model for Digital Media Agency using the nine building blocksIntroduction A business model describes the rationale of how an organization creates, delivers, and captures value. This has to do with how the business passes the value created to the satisfaction of it targeted customers through customers segments, value propositions, channels of distribution, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure.As a Digital Media Agency which provides digital marketing assistance to achieve the business goals and IT solutions to increase firm's performance, the business model would be developed to ensure success and sustainability using aforementioned building blocks as detailed below.1. Customer segments: Our customers for which value is being created would be Big and medium enterprises, Public Relation and Advertising Agencies. In effect, we will be focusing on multi-sided markets to ensure a wider spread and coverage of our customers.2. Business Model for Companies & Personal Life A business model describes the rationale of how an organization creates, delivers, and captures value. In gene

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