A study on business_model

May 29th, 2015
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Bricks and clicks (aka clicks and bricks, click and mortar, or bricks, clicks and flips) is a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering as well, or at least provide telephone sales support.

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Reinventing Business Model for Kumarakom RestaurantINTRODUCTIONExisting business model of Kumarakom restaurant is based on Kerala Cuisine, targeting the customers who like Kerala's traditional dishes. Profit model, resources and processes are established to serve this specific customer value and give returns to the stakeholders. The existing model was described in our previous reports.REINVENTING BUSINESS MODELThis model was very helpful in entering the hotel business establishing the name of Kumarakom restaurant. However the markets for this segment has stagnated and there is crucial need to reinvent the business model for further expansion.Proposed Business ModelWe propose a business model to tap wider segment of consumers. Our proposition is to tap the segment of young office goers. Our proposition is to serve these customers morning breakfast from roadside stalls located near bus stands, toll booths and traffic lights. These customers are usually in a hurry while leaving for their offices and often skip their breakfast. They spend ample amount of time waiting at bus stands, traffic lights and toll booths. Our target is to break the time barrier of these customers.Customer Value PropositionExisting Business ModelProposed ModelTarget CustomerFamilies and individuals who like Kerala dishesEarly Morning Office goersJob be doneTo serve traditional Kerala Cuisine and experienceTo provide healthy breakfast while breaking the time barrier.OfferingTra

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