A study on business_model

May 29th, 2015
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Business Model Canvas Customer segment: Higher end market and low end market: Motorola has come up with products such as Droid and Moto X, which are more technologically advanced with Google android high operating system, high resolution camera and AMOLED screens. These products are directed at premium market to create a differentiated image of the product and to be able to compete with phones like Samsung and Apple unlike Moto G and Moto Ewhich is aimed at lower end market priced at around $100 to $200.

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NORTH SOUTH UNIVERSITYSCHOOL OF BUSINESSBusiness Canvas ModelofMotorola MobilityPrepared for: Mohammad Hannan Miah (MHM)Prepared by:Md. Shariar Alam102 0176 030 Tahsin Hossain101 0735 030 Sathwath Ali Bhuiyan111 0330 030Ananda Jabbar Ratul111 0225 030Prashant Tiwari102 0559 030Nowshin Ahmed111 0178 030 Business Model CanvasCustomer segment: Higher end market and low end market:Motorola has come up with products such as Droid and Moto X, which are more technologically advanced with Google android high operating system, high resolution camera and AMOLED screens. These products are directed at premium market to create a differentiated image of the product and to be able to compete with phones like Samsung and Apple unlike Moto G and Moto E which is aimed at lower end market priced at around $100 to $200.Although profitable, this segmentation strategy does not set the Droid apart from other Smartphones that are also marketed towards the same consumer. The Droid by Motorola product line is positioned and advertised as functional for both work and home, as the company has realized that a narrow segment can limit its future mass market appeal.Customer relationships:Personal Assistance in stores: Motorola provides personal one to one interaction with customers. The employees personally

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