concept of business_model.

May 29th, 2015
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Executive Summary Colgate-Palmolive is a well-established American multinational company with considerable interest in the household and personal care industry. The company also commands a presence in the pet nutrition division. It is the company’s well-known history in producing widely used household products that the new division intends to ride on. The new division of the business is Colgate Baby Care. The new division is aimed at further exploiting the Colgate-Palmolive brand acceptance and further deepening our connection with significant component of our existing customer base.

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Business Model and Strategic PlanByXXXXXXXXBUS 475InstructorDecember 2, 2014Executive SummaryColgate-Palmolive is a well-established American multinational company with considerable interest in the household and personal care industry. The company also commands a presence in the pet nutrition division. It is the companys well-known history in producing widely used household products that the new division intends to ride on. The new division of the business is Colgate Baby Care. The new division is aimed at further exploiting the Colgate-Palmolive brand acceptance and further deepening our connection with significant component of our existing customer base.It is the mission of the new division to develop and deliver innovative consumer products that become the brand of choice while further contributing to the overall growth of the company and its different brands. Business Model and Strategic PlanA well detailed business model and a strategic plan is crucial when developing a new business or a new range of product, a new business venture must be able to establish it mission and the vision to which those saddled with the responsibility of the new venture can relate with. A detailed business model and strategic plan will clearly spell out what the new venture aims to achieve and how it will be achieved while painting a clear picture of what the new business venture intends to become or where it aims to be in the future. Our new business division has crea

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