objective of business_model

May 29th, 2015
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Alcorn State University
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Vision Working together to create brands people love Mission Statement Says simply, Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure our promise. Mission Statement of the product With provide our customer with a tempting and exquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible.

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CADBURYVisionWorking together to create brands people loveMission StatementSays simply, Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure our promise.Mission Statement of the productWith provide our customer with a tempting and exquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible. Our business modelWe have spent the last five years transforming our company into a focused confectionery business. With our distinct strength across product categories, developed and emerging markets, strong brands, talented people and clear values, we have a business model that is unique to Cadbury.We are confident that in Cadbury plc, we are well-placed to deliver a superior performance, supported by clear opportunities:the global confectionery category has been growing solidly;the strength and breadth of our market positions, across different geographies and categories, help us to capture this growth and deliver high returns;the unexploited potential of our business is significant; andwe have the strategy and management to deliver against our plans.We believe that Cadbury will benefit from our focus as a pure-play confectionery business.Confectionery growthThe confectionery market has been growing around 5% p.a., with revenues growing in low single digits in developed markets and in double digits in emerging markets. Brand loyalty, a high leve

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