new trand in business model

May 29th, 2015
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Academy of Art University
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Citibank developed a strong foundation for its corporate banking operations, financial institutions, governmental sectors, local corporations and SME by providing understanding clients needs and product consulting. Using technology to provide back-end and front-end support. Three core product which is; Transactional services, corporate finance services and treasury market services.

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Case Analyses- Citi Banks E-Business Strategy For Global Corporate BankingIssuesCitibanks e-business strategy (Connect, transform and extend) was to enable core services, develop integrated solutions and reach new markets. Citibank aimed to build a single web-enabled platform for all cust

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