Evaluation of a New Business Model

May 29th, 2015
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From the above points it is clear that the farm is lagging behind in its marketing department. Thus we think a market restructuring with strong positioning could solve the problem without compromising with its mission. I. Serving Niche Market: As a premium brand, Bolaven farm need to target specific niche markets. Europe and United states are the largest consumer of coffee so they should initially target the large cafes of Europe and United States to distribute their product.

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Industry Background AnalysisCoffee was one of the worlds most important tropical commodities. In Britain, the first coffee house is opened in Oxford in 1651 and 1700 there was 3000 coffee house in London. The last three hundred years have seen coffee make its way around the world, establishing itself in the economies and lifestyles of the main trading nations. Coffee is now one of the most valuable primary commodities in the world. The largest coffee producers, Brazil, Vietnam and Columbia, accounted respectively for 31%, 14% and 9% of the worlds green coffee production in 2009. Coffee consumption had been growing at an annual rate of 2.4% since 2000. In 2007, Europe was the largest consumer of coffee, accounting for 31% of worldwide consumption, followed by the United States with the consumption of 16% of the worlds coffee, and Brazil with the consumption of 13% of the wo

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