Evaluation of a New Business Model

May 29th, 2015
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Value Proposition • What value do we deliver to the customer? • Which one of our customer’s problems are we helping to solve? • What bundles of products and services are we offering to each Customer Segment? • Which customer needs are we satisfying?

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Business Model Canvas Areas1) Value PropositionWhat value do we deliver to the customer?Which one of our customers problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?CharacteristicsNewnessPerformance Customization Getting the Job Done DesignBrand/StatusPriceCost ReductionRisk Reduction Accessibility Convenience/Usability2) Customer SegmentsFor whom are we creating value?Who are our most important customers?CharacteristicsMass MarketNiche Market Segmented Diversified Multi-sided Platform3) ChannelsThrough which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?Channel phases:1. AwarenessHow do we raise awareness about our companys products and services?2. EvaluationHow do we help customers evaluate our organizations Value Proposition?3. PurchaseHow do we allow customers to purchase specific products and services?4. Delivery

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