Evaluation of a New Business Model

May 29th, 2015
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Business Model Canvas– p.44 Business Model: Describes the rationale of how an organization creates, delivers, and captures value 9 Building Blocks: 1) Customer Segments – Mass market (consumer electronics), Niche market, Segmented (Micro Precision Systems), Diversified (Amazon), Multi-sided (credit-card, newspaper) 2) Value Propositions – Newness, Performance, Customization, Getting job done, Design, Brand/status, Price (Nano car), Cost reduction (Salesforce.com), Risk reduction, Accessibility

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Business Model Canvas - p.44 Business Model: Describes the rationale of how an organization creates, delivers, and captures value9 Building Blocks: 1) Customer Segments - Mass market (consumer electronics), Niche market, Segmented (Micro Precision Systems), Diversified (Amazon), Multi-sided (credit-card, newspaper) 2) Value Propositions - Newness, Performance, Customization, Getting job done, Design, Brand/status, Price (Nano car), Cost reduction (Salesforce.com), Risk reduction, Accessibility (NetJets, Mutual funds), Convenience/usability (iTunes/iPod)3) Channels - can reach customers thru: 1) own channels, which can be direct (sales force, website) or indirect (own stores). Costly to implement and/or operate, but lead to higher margins 2) partner channels (wholesale distribution, retail, partner stores): indirect and lead to lower margins, but allow expansion and benefit from partner strengths5 Channel Phases - Awareness, Evaluation, Purchase, Delivery, After sales4) Customer Relationships - driven by customer acquisition, retention, or upselling: Personal assistance (human interaction), Dedicated personal assistance, Self-service, Automated services, Communities, Co-creation (Amazon book reviews, YouTube) 5) Revenue Streams - cash company generates from each customer segment 1) 2 types of Pricing Mechanisms - (1)Fixed pricing: list price, product feature, customer sgmt, or volume dependent. (2)Dynamic pricing: negotiation, yield management (dep on inventory a

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