Evaluation of a New Business Model

May 29th, 2015
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3.1 Characteristics • Newness • Performance • Customization • “Getting the Job Done” • Design • Brand/Status • Price • Cost Reduction • Risk Reduction • Accessibility • Convenience/Usability

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The Business Model Canvas questionsContents1Introduction12Customer Segments13Value Propositions14Channels25Customer Relationships26Revenue Streams37Key Resources38Key Activities39Key Partners410Cost Structure411Colophon41 IntroductionA document which summarises the questions posed in the Business Model Canvas, by Alex Osterwalder. More details in the Colophon section at the end.2 Customer Segments For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Diversified Multi-sided Platform 3 Value Propositions What value do we deliver to the customer? Which one of our customers problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? 3.1 Characteristics Newness Performance Customization Getting the Job Done Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability 4 Channels Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? 4.1 Channel phases: 1. Awareness a. How do we raise awareness about our companys products and services? 2. Evaluation a. How do we help customers evaluate our organizations Value Proposition? 3. Purchase a. How

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