Evaluation of a New Business Model

May 29th, 2015
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A NEW BUSINESS MODEL FOR THE MEDIA Since Tim Berners-Lee invented the internet as we know it, back in 1989, the traditional media have kept an ambiguous relationship with it and with the range of new communication possibilities that it opens up for them. After some initial overlooking attitude, that now has been proven highly expensive, the printed media have massively turned to the web searching for the revenue that has been surging on the paper business since even before the advent of the Internet. The same can be said about radio, obviously threatened by the web, and about television, which is now also discovering the threat posed by the deregulatory effect of the Internet.

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A NEW BUSINESS MODEL FOR THE MEDIAbyJos Moreno1. WHAT IS THE PROBLEM?Since Tim Berners-Lee invented the internet as we know it, back in 1989, the traditional media have kept an ambiguous relationship with it and with the range of new communication possibilities that it opens up for them. After some initial overlooking attitude, that now has been proven highly expensive, the printed media have massively turned to the web searching for the revenue that has been surging on the paper business since even before the advent of the Internet. The same can be said about radio, obviously threatened by the web, and about television, which is now also discovering the threat posed by the deregulatory effect of the Internet.At this point, it may be advised to stress that the Internet is a technological advancement that, with more or less regulation, and even considering other forms of content distribution that may be devised (like apps, for instance), will not disappear. It is here to stay and we should deal with it.Which means that the media - although more attentive now to the development of the Internet than they were once to its birth - need to think of a way to regulate the distribution of its content, which now is, for all practical purposes, completely deregulated. Apart from those that adopted or are going to adopt a paywall, the media companies are not able to fully control its content online. And because they cant control it, obviously they ca

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