Evaluation of a New Business Model

May 29th, 2015
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Entrepreneurship This product was introduced to the market by partnering with other manufacturers that were in the same type of industry. In their early years they partnered with Porsche Designand later with Sirius Satellite Radio. They have since partnered with and been endorsed and funded by Red Cross and Apple (Eton Corp., 2014)the entrepreneurial approach was used in the beginning with their first designs and has continued through their history with their other creations all the way up to their most recent products.

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Product Idea and Business ModelLeonard BrzezinskiAmerican Intercontinental UniversityMGMT422William BeckerProduct Idea and Business ModelProduct IdeaThe product is the Eton Corp. hand crank multi device charger with emergency radio and light. It is innovative within its industry simply because it incorporates key emergency features into its design. Originally the emergency specific radio was designed as any other radio but with specific weather and emergency broadcast station channels. It used batteries as any other electronic device and didnt have much more to it. Eton Corp. had already been producing these kinds of radios as far back as 1986 under the company name of Lextronix, as they progressed through the years they started incorporating new features and experimenting with alternative power sources for their emergency radios. Finally they figured out how to incorporate a hand crank generator that allows the radio to play for 15-20 minutes on 7 minutes of cranking time. Later they figured out that it would also be possible to add in charging ports for many of todays popular devices. The fact that Eton Corp. realized the necessity to incorporate a manual repetitive charging device into their emergency products and went ahead to create it shows that their products are in essence creative and inventive.EntrepreneurshipThis product was introduced to the market by partnering with other manufacturers that were in the same type of industry. In their ea

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