Business Model and Competitive Analysis

May 29th, 2015
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• Introduction The Pharmaceutical industry in India is ranked 4th world-wide when compared its volume. Most of the companies generate sales from generic products by back engineering but companies like Ranbaxy and Biocon are engaged in developing their own novel drugs; as a result Indian pharma companies are marketing their drugs at the cheapest cost in the world. The quality of the drugs could be estimated from the fact that after US, India has the most number of FDA approved manufacturing facilities.

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Strategic analysis of the business model of Ranbaxy Laboratories Limited and Biocon India limited.Growth means change and change involves risk, stepping from known to unknown-Anonymous.IntroductionThe Pharmaceutical industry in India is ranked 4th world-wide when compared its volume. Most of the companies generate sales from generic products by back engineering but companies like Ranbaxy and Biocon are engaged in developing their own novel drugs; as a result Indian pharma companies are marketing their drugs at the cheapest cost in the world. The quality of the drugs could be estimated from the fact that after US, India has the most number of FDA approved manufacturing facilities.RanbaxyRanbaxy laboratories Limited was established in 1961 and is ranked 1st among the pharmaceutical companies in India. It is a globally operating research based company producing a variety of good quality and inexpensive generic products, active pharmaceutical ingredients and has a strong R&D base with 8 NCEs in the pipeline. Ranbaxy also has a strong base in chemicals, in vitro diagnostics and veterinary medicines (RFCL,2009). It gets 78% of its revenue from overseas sales and has 4 platform technologies (Nabin,2009). It has more than 12,000 employees working in 49 different countries with 11 FDA approved manufacturing units globally and has annual turnover of $ 1.8 Bn (Ranbaxy,2009). Ranbaxy has pioneered to adopt a hybrid business model which is unique in itself

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