C2B or Consumer- to- Business is a business model

May 29th, 2015
Studypool Tutor
Amridge University
Price: $25 USD

Tutor description

Three Fundamental Propositions are • Consumer Choice is a function of multiple consumption values. • The consumption values are independent • The consumption values makes differential contributions in any given choice situation.

Word Count: 338
Showing Page: 1/4
Nicosia Model of Consumer Decision Processes Sheth-Newman-Gross ModelThree Fundamental Propositions areConsumer Choice is a function of multiple consumption values.The consumption values are independentThe consumption values makes differential contributions in any given choice situation.DIFFERENTIAL CONTRIBUTIONSA consumer may purchase gold coins as an inflation hedge (functional value), it also gives a sense of security (emotional value) from the investment. Social, Epistemic & Conditional value may have little influence. In contrast, the same consumer may purchase a gold bracelet because it will be admired by those whose taste she respects (social value). The other 4 may have little influence.a) Functional value: Utility acquired from the choices attributes. Reliability, Durability, PriceFor cars -> Mileage, SpeedFor A/Cs -> Cooling, power Consumptionb) Social ValuePositive feeling due to utility acquired as a result of association between choice & specific social group.e.g. if all joggers wear Nike shoes then a new jogger would also like to wear Nike shoes.c) Emotional ValueCapacity to stimulate the consumers emotion or feelingse.g. Buying

Review from student

Studypool Student
" The best tutor out there!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1821 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors