C2B or Consumer- to- Business is a business model

May 29th, 2015
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Amridge University
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When your game or app is ready to release to market, there are many options you can choose to make it big in the app economy. Currently "freemium" games are the hottest thing since sliced bread, but you can't just follow the trend—it's important to carefully consider which business model makes sense, based on the attributes of each game. There's a wide variety of strategies, including ad supported, premium, or hybrid models. But how do you choose?

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Choosing the right business model for your game or appWhen your game or app is ready to release to market, there are many options you can choose to make it big in the app economy. Currently "freemium" games are the hottest thing since sliced bread, but you can't just follow the trendit's important to carefully consider which business model makes sense, based on the attributes of each game. There's a wide variety of strategies, including ad supported, premium, or hybrid models. But how do you choose?Before diving into choosing the right model for your game, let's take a quick look at the different business models game developers often use today.Understanding the four standard business modelsThere are four basic models available to app and game developers:PremiumPremium is defined as charging $.99 or more for an app or game. Premium was the predominant model early in the app store and it is used by some of the biggest names in the market like Angry Birds, Doodle Jump, and Cut the Rope.FreemuimFreemium is the practice of giving your app or game away for free and making money via in-app purchases (IAP). Freemium games currently make up 32 of the top 50 grossing apps on the iOS App Store including: Dragonvale, Rage of Bahamut, Poker, and Bejeweled Blitz.Ad supportedAd supported apps are, well, supported by advertising. Ad supported games typically include banner advertising or other types of in-app advertising. Some of the more common types of in-app advertising

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