Principiile enuntate de Adam Smith:

Jun 2nd, 2015
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Louisiana State University - Shreveport
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1. indivizii cauta lucruri,activitati, servicii care sa le faca placere 2. ceea ce este placut pentru fiecare depinde de gusturi, cultura, educatie si sistemul de valori 3. in conditii concurentiale are loc o perfectionare a produselor si serviciilor oferite 4. mecanismul economiei de piata aduce in prim-plan suveranitatea cumparatorului Marketingul recomanda ca obiective permanente: - cercetarea si satisfacerea nevoilor consumatorilor - studierea concurentei in ideea de a o depasi - elaborarea unor strategii si planuri de marketing

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Principiile enuntate de Adam Smith: 1. indivizii cauta lucruri,activitati, servicii care sa le faca placere 2. ceea ce este placut pentru fiecare depinde de gusturi, cultura, educatie si sistemul de valori 3. in conditii concurentiale are loc o perfectionare a produselor si serviciilor oferite 4. mecanismul economiei de piata aduce in prim-plan suveranitatea cumparatoruluiMarketingul recomanda ca obiective permanente:- cercetarea si satisfacerea nevoilor consumatorilor- studierea concurentei in ideea de a o depasi- elaborarea unor strategii si planuri de marketingMarketi

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