Customer Relationship Management

Jun 2nd, 2015
Studypool Tutor
Augusta State University
Course: general
Price: $10 USD

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Customer Relationship Management is a system for managing a company’s interactions with current and former customers. It is considered as an “enabler of great marketing” because it can help the business attract, and win new customers, retain those the company already has, as well as reduce the cost of marketing and customer service.

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HOBAYAN, ARLENE L.BSBA HRDM IIIA. Customer Relationship Management is a system for managing a companys interactions with current and former customers. It is considered as an enabler of great marketing because it can help the business attract, and win new customers, retain those the company already has, as well as reduce the cost of marketing and customer service. If the firm is effectively practicing the CRM, the marketing manager can do better at (1) Segmentation, where you can easily divide your customers based into segments. (2) Project Management, where the amount of mails, documents and activities involved in a project can be overwhelming and (3) Automization, where CRM gives you instant access to all your customer and prospect information and with an integrated eMarketing tool you can easily manage your campaigns.B. Bank of ScotlandThe Bank of Scotland sent

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