Marketing quick notes for SBI Associates 2014

Jun 2nd, 2015
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Augusta State University
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1. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. 2. Mass Marketing means marketing the mass produced goods. 3. Strategic marketing means decision making process that involves the analysis of the internal capabilities and external environment of a company. 4. Stimulation marketing means there is no demand for the product and people are not interested to purchase the product hence special offers are given to stimulate the people.

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Marketing quick notes for SBI Associates 2014Dear readers, Here we are presenting you some quick notes on Marketing which will be helpful in the upcoming SBI Associates PO - 2014 Exam.Quick Notes:1.Marketingis the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.2. Mass Marketingmeans marketing the mass produced goods.3.Strategic marketingmeans decision making process that involves the analysis of the internal capabilities and external environment of a company.4. Stimulation marketingmeans there is no demand for the product and people are not interested to purchase the product hence special offers are given to stimulate the people.5. Synchrome marketingmeans irregular demand.6. De-marketingmeans the demand for the product exceeds the supply.7. Producer goodsmeans goods which are priced high and required a few to produce other goods in the industry ex: lathe, motor etc8. Consumer goodsare required in large number and directly used by the consumer.9. Derived goodsmeans the demand for the product is derived from the demand of other products ex: the selling of stabilizer depends upon the selling of TVs and refrigerator.10.The client of an advertising agency is called Customer.11. CRMmeans Customer Relationship Management.12. Segmentation of consumer marketis based on consumer characteristics and consumer responses.13. B2Bmeans business

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