LetMeGo I18N Challenge: Strategies to attract new lodgings

Jun 2nd, 2015
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Augusta State University
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This report could be considered as a strategic B2B marketing plan and will contain the target market, goals we want to achieve, strategies, tactics, budget and how to measure the results. In addition, we should have a B2C marketing plan to attract travelers.

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LetMeGo I18N Challenge: Strategies to attract new lodgingsThe aim of this report is to describe the strategies to find and invite lodgings to use the LetMeGo service.SummaryThis report could be considered as a strategic B2B marketing plan and will contain the target market, goals we want to achieve, strategies, tactics, budget and how to measure the results. In addition, we should have a B2C marketing plan to attract travelers.Target MarketOur customer is the owner or the decision maker or a staff member of all types of lodgings. Typically the lodgings could be categorized as apartment building, bed and breakfast hotel, boarding house, condo-hotel, gated community, hostel, hotel, lodge, motel, private home / guest house and resort.The customer can be a single person or an organization and he needs to promote their business to increase the occupancy rate.Our target is the Portuguese speaking markets with main focus on Brazil and Portugal. The primary market will be Brazil due to market size and fastest-growing internet users.In 2007, the number of lodgings in Portugal was 2.031 1 and Brazil had 25.700 2 lodgings.Target Market Segment StrategyIts important to segment the market in:Independent - private owners that do not make lodgings available on travel agenciesChain organization like Hilton or Sheraton that offer the same standard and proceduresGoalsThe main objectives that we want to achieve:Attract over 8,000 lodgings on the Brazilian market by th

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