Difference between traditional approaches and patching approach (shaping corporate strategy)

Feb 3rd, 2012
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Exhibit 9.9 compares differences between traditional approaches to shaping corporate strategy with the patching approach. MT460 Learning Journal Unit 5.pdf Read Rubric. Minimum 200 words. I need it in 5 hours. Site References APA format Difference between traditional approaches and patching approach (shaping corporate strategy) The major difference between traditional approaches and patching approach lies in the executive roles. While traditional approach emphasize that corporate executive sets firm scope in regards to some enshrined efficiency criteria, patching approach emphasize on more convoluted political process that involves corporate executives and BUs senior managers who need to

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The Patching ApproachAnother approach that focuses on the role and ability of corporate managers to create value in the management of multibusiness companies is called "patching."12 Patching is the process by which corporate executives routinely remap businesses to match rapidly changing 277278market opportunities. It can take the form of adding, splitting, transferring, exiting, or combining chunks of businesses. Patching is not seen as critical in stable, unchanging markets. When markets are turbulent and rapidly changing, patching is seen as critical to the creation of economic value in a multibusiness company.patchingThe process by which corporate executives routinely "remap" their businesses to match rapidly changing market opportunities-adding, splitting, transferring, exiting, or combining chunks of businesses.Proponents of this perspective on the strategic decision-

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