Briefly describe the company’s franchise structure which you researched.

Feb 3rd, 2012
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Question must be answered in your own words! See below. Thanks briefly describe the company’s franchise structure which you researched. Suggest one (1) way in which the company could improve its franchise structure to make it more attractive to potential customers. It must be a Franchise

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Question must be answered in your own words! See below. Thanksbriefly describe the company's franchise structure which you researched. Suggest one (1) way in which the company could improve its franchise structure to make it more attractive to potential customers. It must be a Franchise!Briefly describe the company's franchise structure which you researched. Business format franchise:-In Business format franchising the franchisor provide the full format of business that include the different kind of business operation like Management , selling , Marketing , quality control , Policy to the franchisee. Means in simple words the franchisor would allow the franchisee to use all the franchisor intellectual property rights to run the franchise. For example we can take example of any fast food outlet like McDonald's. When someone buys the franchise of McDonald's, the franchisor (McDonald's) allows the franchisee to copy their operation. Even McDonald'sallow using the McDonald'sproduct, services, trade mark of the company. In short word McDonald'sprovide a full setup to run the franchise.Product franchise:-In product franchise the franchise sale the company product by making agreement with the franchisor via outlet. In product franchise franchisor just allow the franchise to sell the product but not

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