# MKT403 MODULE 4 CASE

Feb 3rd, 2012
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Question 2 What is the mean and standard deviation for variable D in HouseholdData.xls/sheet 2? Does the mean and standard deviation variable D in HouseholdData.xls/sheet 2 (the sample) differ significantly from the mean and standard deviation for variable B in HouseholdData.xls/sheet 1 (the population)? Question 3 What is the income distribution for variable I in HouseholdData.xls/sheet 2? Does the income distribution for variable I in HouseholdData.xls/sheet 2 (the sample) differ significantly from the income distribution for variable I in HouseholdData.xls/sheet 1 (the population)? Question 4 Using the data from HouseholdData.xls/sheet 1, what is the degree of association between the criterion variable weekly food expenditure of each household (variable B) and the annual income of each household (variable D)? Question 5 Using the data from HouseholdData.xls/sheet 1, what is the degree of association between the criterion variable weekly food expenditure of each household (variable B)

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MKT403 MODULE 4 CASE Module 4 - CasePROCESS THE RESEARCH DATACase AssignmentQuestion 1Prior to the 2008 presidential election, the results of a cookie poll were:Obama647768%McCain309032%For a description of how the cookie poll was conducted, seeNeff, Jack (2008). Obama ahead in all-important cookie poll.Ad Age (October 23).Available March 7, 2013, athttp://adage.com/article/campaign-trail/cookie-milks-pr-effort/131961/In California, the unofficial results of the Obama-McCain Presidential election were:Obama6,308,01562%McCain3,849,02338%Are the California unofficial results significantly different from the results of the Ohio cookie poll? In other words, was there a significant difference between the results that were expected and the results that were realized?ForQuestions 2-7, you are to use theHouseholdData.xlsdocument in the Presentations file, the Excel spreadsheet containing the data on 60 households that you used in Module 2.ColumnVariableAHousehold Identification Number 1-60BWeekly food expenditure, actual, e.g., 34.50CNumber of persons in household, coded in nine categoriesDAnnual income of household, actual, e.g., \$10,000EAge of

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