Project Part 3: Strategic Audit

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
Price: $10 USD

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Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas: • Internal environment • External environment • Strengths • Problem analysis • Recommendations and implementation costs • Evaluation and Control Processes Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. The paper should be written from an aspect of expanding Starbucks' business overseas in Melbourne, Australia.

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Project Part 3: Strategic AuditNow that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:Internal environmentExternal environmentStrengthsProblem analysisRecommendations and implementation costsEvaluation and Control ProcessesSubmit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.The paper should be written from an aspect of expanding Starbucks' business overseas in Melbourne, Australia.StarbucksNameInstitutional AffiliationDateInternal environmentChange of culture in the staff. The existing company's staff will take the managing roles and they may take time to adapt to the local culture.Employee morale. Some of the employee's morale to be posted to a new country might be low until they adapt which will take time.Change in staffing, as the company will also have to find new native employees so as to have a balance in the company. It may take a while for them to adapt. External environmentGovernment polic

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