impact of technology and medicine on consumers

Feb 3rd, 2012
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Oxford Brookes University
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Effects of technology and medicine on consumer’s choice Advances in both technology and medicine have contributed greatly in enabling consumers make healthy and unhealthy choices. A good example of advance in technology is the use of phones whereby there are certain applications to enable consumers make healthier food choices and crowd sourcing of national food consumption data. The front-of-pack nutritional labeling can help the consumers understand the content of foods and has greatly helped reduce growing rates of overweight and obese people globally (Eysenbach, 2000). According to (Thompson & Brailer, 2004), In Australia, packaged foods are required to display information about seven key nutrients and are known to be much accurate and were known to be the likely source of comprehensive nutritional information to support the proposed mobile phone app. It was readily accessible for the Food Switch project and this helped customers to choose from a variety of products hence greatly impr

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