Revitalizing a brand-case study

Feb 3rd, 2012
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Oxford Brookes University
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According to Armstrong & Cunningham (2010), marketing communication refers the strategies placed by an organization to make their products and services known to the potential consumers. For instance, advertising through the media and even via written materials is an example of marketing communication that can be used by organizations. In the “revitalizing a brand” case study, Nancy Edwards and Jennifer Moore the owners of the Plaza Home Health Services’ communicate their services to the consumers through various means. For instance, the health care organization has its name on promotional brochures (Fortenberry, 2010). The promotional brochures are distributed to the public through those who receive services from the health care organization and also via other means (Fortenberry, 2010). The brochures communicate the services offered by the Plaza Home Health Services’ to the public. Hence, since through the issuance of brochures to the public the services provided by the plaza home health

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