a paper on business plan

Feb 3rd, 2012
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Massage Therapy Institute of Colorado - Denver
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detailed business plan you will love it

Word Count: 1752
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Marketing PlanStudents NameUniversityTable of ContentsThe External Macro Business Environment....3The External Micro Business Environment.....4SWOT Analysis...5Segmentation of the Market.5The Maize Flour BusinessThe maize flour business has been used to examine the external environmental factors affecting a company. Maize flour is usually mixed with milk when preparing porridge. Foodstuff Maize flour is also used to prepare various types of meals.The External Macro business EnvironmentChanges in a business environment can bring important opportunities and benefits for the business. They can also cause substantial threats. Opportunities, for example, may emerge from the use of new technology. The technology may allow the entrepreneur to reach new customers. New sources of funds may allow investment in better machinery to enhance production. Government policies may change and create new markets for the entrepreneurs products. Threats involve the loss or shrinking of the market. Loss of market affects the business to a large extent and may force the company to close down. An increase in the rate of interest discourages borro

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