Assignment 2: Part B: Your Marketing Plan

Feb 3rd, 2012
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Write a four to five (4-5) page paper in which you: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example,

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Marketing plan for Family BBQRestaurantExecutive SummaryThis report contains a showcasing arrangement for another shrewd Family BBQ Restaurant business. The new item that will be dispatched in the business sector will be a select Family BBQ Restaurant. Warm climate and hot barbecues go together, continually extending rundown of grill joints makes it a snap to pick a spot for a devoted family date. Generally as numerous couples arrange a consistent night out together, its imperative to make a quality-time space for your children to make space for comfortable talking far from the standard of work, school and sorted out exercises. Consolidating a laid-back air with unfussy, amusing to-consume nourishment and, now and again, a complex refreshment program for the adults, these Southern-bent eateries engage carnivores-and non-meat-eaters-of all ages. Whether you favor a valid stripped down shack, a genial parlor or a smooth contemporary lounge area, you can bond over the delights of untidy pulled pork and rib chewing simply recall those wet wipes. It is the company's proposition to assemble and fare its items to the United States and to make Family BBQ Restaurant in U.S. To do this the organization's long haul objectives are to accomplish a 3% piece of the pie in the U.S, manufacture brand picture and brand value through advertising, attain to a practical 55% net revenue, and inevitably create extravagance places

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