STRATEGIC BUSINESS POSITIONING BUSINESS

Feb 3rd, 2012
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This is an example of how to position an organization in order to achieve its strategic objectives.

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REQUIREMENTS AN EXAMPLE OF STRATEGIC POSITIONING OF AN ORGANIZATIONIdentify an organization of your choice. Undertake a brief strategic position analysis of the organization by stating the following:a) Mission Statement b) Vision Statement c) Positioning Statements d) Goals of the organization e) Core values Organization of study Kenyatta UniversityVision StatementTo be a dynamic, an inclusive and a competitive centre of excellence in teaching, learning, research and service to humanity. "Mission StatementTo provide quality education and training, promote scholarship, service, innovation and creativity and inculcate moral values for sustainable individual and societal development."position Statement"A community of scholars committed to the generation and dissemination of knowledge and cultivation of wisdom for the welfare of society." Philosophy Statement"Sensitivity and responsiveness to societal needs and the right of every person to knowledge." Objectives/goalsThe objectives of Kenyatta University are to:Promote the development and expansion of higher education opportunities through initiation of new program and alternative modes of delivery using, among others, modern technologies.Enhance the level of participation in research, dissemination and preservation of knowledge for both academic and societal development.Promote human resource development and proactive management practices, as well as good gov

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