Feb 3rd, 2012
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This is an example of how an organization can achieve growth by focusing on its strengths

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The internal growth strategy of KCBMarket development strategyThis is the modification of the minor attributes of a product to facilitate entry into new market segments.It consists the marketing of present products often with only cosmetic modifications to customers in a new market segment by adding channels of distribution or changing the content of advertising or promotion.KCB has already 14 branches in Uganda,and is listed on the Nairobi,Uganda,Dar-es-salaam and Rwanda stock exchanges.Uganda banks charges higher average interest rates than their Kenyan counterparts,prese

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