California Chrome

Feb 3rd, 2012
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Thomas Edison State College
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This document gives the reader an overview of the foundational aspects of good communication in the business world using an incident involving the famed racehorse, California Chrome. All outside resources used are cited using APA format.

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Victoria Paige GalindoMAN 373 - Managerial CommunicationsJune 2014The need for proper communication in the business world is comparable to the need for yeast when baking bread. Failure to add yeast in bread dough will undoubtedly result in a rather dense loaf. On the contrary, applying yeast will yield a beautiful, appealing pan of bread. The same application can pertain to communication; carefully chosen words and tones have the ability to cause a company to flourish while failure to execute proper communication skills during business operations can create major defects. But while the most obvious form of communication is through speech, it must be emphasized that communication extends beyond the verbal segment. Actions, alongside words, carry intense strength in their meanings. An effective management prospers when both forms of communication are exercised accordingly. However, said management can suffer terribly due to merely one communication mishap. A brief look into the communication/business strategy employed by Steve Coburn, co-owner of overnight-sensation, California Chrome, provides an illustration of the presented concepts. For a moment, imagine a brick wa

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