Financial Analysis of Facebook

Feb 3rd, 2012
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University of Oxford
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The paper is meant to reveal the intricate workings of Facebook as a social network giant and as a business entity. The analysis of Facebook as a user friendly networking platform can only be done by evaluating the number of Daily Active Users (DAUs) and Monthly Active Users (MAUs). The two user tracking records are then analyzed to assess the percentage of all internet users that Facebook attracts.

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Name:Professor:Course:Date:Financial Analysis of FacebookExecutive SummaryThe paper is meant to reveal the intricate workings of Facebook as a social network giant and as a business entity. The analysis of Facebook as a user friendly networking platform can only be done by evaluating the number of Daily Active Users (DAUs) and Monthly Active Users (MAUs). The two user tracking records are then analyzed to assess the percentage of all internet users that Facebook attracts. As a business entity, the effectiveness of Facebook can be assessed through the use of financial ratios and SWOT analysis. Facebook has realized continuous revenue growth throughout its existence, however net income can only be discerned by monitoring expenses, investment, loans and number of shareholders affiliated with Facebook over the years (Watch, 2014). IntroductionFacebook is a social networking site that pioneered the global rush for connectivity and eased internet communication. Facebook was created by Mark Zuckerberg who borrowed the idea from the Harvard University Student Directory. Some of the features found on the Student Directory paved the way for Facebook. Facebook started off as a social platform for university students to communicate and connect. Later this platform was expanded to incorporate high school goers. Facebook realized global recognition upon its restructuring to facilitate global users. The user was allowed to devise his/he own account by submitting a verified

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