Driving Business Success

Feb 3rd, 2012
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Alabama State University
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Technology has enabled small scale business owners to venture into more complex and profitable markets (Learning, 2013). The presence of powerful and affordable technology allows small businesses to improve their competitive edge, against larger corporate bodies in the marketplace. Business owners and entrepreneurs are faced with numerous technological

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Driving Business Success PaperStudent's NameAffiliationDateDriving Business SuccessGlobalization and technologyTechnology has enabled small scale business owners to venture into more complex and profitable markets (Learning, 2013). The presence of powerful and affordable technology allows small businesses to improve their competitive edge, against larger corporate bodies in the marketplace. Business owners and entrepreneurs are faced with numerous technological challenges ranging from research to social media application in business (Learning, 2013). It is expensive for a new business to purchase and install equipment necessary for technological fortitude. These equipment and software are meant to aid the business in communication matters and production (Learning, 2013).The cost of maintenance for such equipment is inhibitive for some small business and can result in the loss of solvency if the business spends more money on technology than the profits realized (Learning, 2013). There are numerous products on the global and regional markets selecting the right device or gadget is an epic task. Small businesses carry out research by reading product review, comparing product prices and consulting with salespersons (Learning, 2013). Large organizations like Dyer and Blair Insurance possess IT departments which are tailored to research. Individuals working in such departments are hired to survey the technological needs of the business. After which these individ

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