Financial Analysis and Product Differentiation

Feb 3rd, 2012
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Alabama State University
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In the evaluation of company accounts and financial data, the art of financial analysis is employed (Ratios, 2014). Financial analysis is used to assess company projects, budgets, business transactions and components for the purposes of planning. Financial analysis is done to help determine how well a business is fitted for investment opportunities (Ratios, 2014)

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Financial Analysis and Product Differentiation PaperStudent's NameAffiliationDateFinancial Analysis and Product Differentiation In the evaluation of company accounts and financial data, the art of financial analysis is employed (Ratios, 2014). Financial analysis is used to assess company projects, budgets, business transactions and components for the purposes of planning. Financial analysis is done to help determine how well a business is fitted for investment opportunities (Ratios, 2014). In the process of financial analysis the main objective is to measure business solvency, profitability, liquidity and solvency. Financial analysis is an art that demands the skills of accounting professionals. The professionals are supposed to prepare their report by utilizing ratio analysis of financial statements and reports (Ratios, 2014). As such, the objectives of a financial analysis can be evaluated with the help of ratios. 1. SolvencyOne of the most important objectives of conducting a financial analysis is to assess the ability of a business to offset its long-term and short-term obligations (debts). This assessment is realized by appealing operational efficiency ratios to business entries registered in the company balance sheet (Ratios, 2014). 2. ProfitabilityAnother reason for conducting a financial assessment is to evaluate the profitability of an organization (Ratios, 2014). Profitability refers to the earning power of a business entity both in the sh

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