Marketing Strategy for Built To Go

Feb 3rd, 2012
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Alabama State University
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When a business is being started there needs to be capital input to support business operation. Money is required for the procurement of working premise, business furniture, equipment and supplies. The entrepreneur may also need to pay professionals to help him in making legal discussions and managing company accounts.

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Name:Course:Professor;Date:Marketing Strategy for Built To GoWhen a business is being started there needs to be capital input to support business operation. Money is required for the procurement of working premise, business furniture, equipment and supplies. The entrepreneur may also need to pay professionals to help him in making legal discussions and managing company accounts. Other finances will be directed towards products research and development throughout the business's lifespan. Lastly, money is also employed in the securing of labor, which will be utilized in business activities. There are several sources of business funding, but an entrepreneur needs to decide on the source that best serves the company's needs. Built To Go utilized Equity Capital to run company operations and manage company expenses. Marketing strategiesA marketing strategy allows a company to reach out more effectively to the consumers. As such, Built To Go has put in place an effective marketing strategy that is tailored to address company needs. The other issue that an effective marketing strategy should address is that products and services and products are designed to meet the immediate and long-term needs of the consumers. The marketing strategy should allow the organization to realize substantial results without any loss in profitability. Built To Go has been able to achieve the above by creating a flexible marketing strategy that targets changes in consumer preferences and pe

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