Assessment of Business Units

Feb 3rd, 2012
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Alabama State University
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One tool that is popularly used by companies to analysis the performance of marketing departments is SWOT analysis (III, 2013). SWOT analysis evaluates a company’s marketing strategy and its effectiveness in the current marketplace. SWOT refers to company strengths, weakness, opportunities and threats (III, 2013).

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Assessment of Business Units PaperStudent's NameAffiliationDateAssessment of Business UnitsMarketing Department One tool that is popularly used by companies to analysis the performance of marketing departments is SWOT analysis (III, 2013). SWOT analysis evaluates a company's marketing strategy and its effectiveness in the current marketplace. SWOT refers to company strengths, weakness, opportunities and threats (III, 2013). When considering the implementation of a marketing strategy, there are several things that must be considered for instance the performance of a company's marketing department. By understanding the various areas of company weakness and strength, management is able to effectively improve business performance (III, 2013). Personnel UtilizationIn the creation of marketing strategies, the efficiency with which organizations employ human capital is of importance. Weaknesses and strengths in the marketing departments will be influenced by the personal performance of the individuals in that department (III, 2013). Personnel strengths are constituted of heightened employee skills, availability of outside labor to supplement departmental workers, and an effective staff level. For instance, a marketing department can employ the services of outside partners, who possess skills in international sales instead of using inexperienced staff members (III, 2013). Weaknesses observed in marketing departments include the employment of under-qualified i

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