Comprehensive Analysis of apple Company

Feb 3rd, 2012
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The essay give a comprehensive description of Apple company from its background, management strategies, it mission, vision, and stakeholders. It also examines the competition strategies of the company and the suitability of its management in improving the firm's performance. The paper is suitable for management, economics, business studies, and other social sciences students, especially at university level.

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Comprehensive Analysis of Apple CompanyStudent's NameInstitutional Affiliation IntroductionThe company under review is Apple incorporation. It is a California based company established in 1977. The company is listed at various stock exchanges in United States and cross-listed on international shares' trading platform like London stock exchanges. The company manufactures, designs, and markets ICT devices and services(Elvis 2013). These are personal computers, mobile devices, and digital music players, software, and sells services like networking solutions. The company's brands include iPad, iMac, iPod, Apple TV, and iCloud. It has a robust worldwide distribution chain involving online stores, retail stores, direct sales force, wholesales, and value-added resellers (Lois 2013). Apple is a leading technology firm with a significant market share and high turnover. Determining the impact of the company's mission, vision, and primary stakeholders on its overall successApple is among successful companies in technological sector. Its mission, vision, and primary shareholders define the company's success story (Apple 2013). Apple mission statement is product oriented that takes pride of its technology and leading market status. The mission content is non-conventional that makes it unique to its clientele. It focuses on products qualities that in turn attract many consumers due to superior technology. This drives

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