Select a global company of your choice in the service industry. Using your selected global company a

Feb 3rd, 2012
Studypool Tutor
Ashford University
Course: business studies
Price: $10 USD

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Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following: • Describe the main line of business of the company. • Name 4 of the countries in which the company operates. • Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following: o Competition o Target market o Product strategy o Distribution strategy o Communication strategy o Pricing strategy • Describe any differences observed in the implementation of this concept from one country to another

Word Count: 1463
Showing Page: 1/9
Must use this outline for the paper this is the only way it will be graded if its done this way.AbstractThis is a single paragraph, no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly" (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.IntroductionRemember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.Describe Main Line of Business of the Company Introduce the concept and cite the resources DO NOT use the exact words? be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.Name Four Countries in which the Company Operates Introduce the concept and cite the resources DO NOT use the exact words? be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.Implementation of Competition Introduce the concept and cite the resources DO NOT use the exact words? be sure to indent the first line of the paragraph. Using direct quotes does not

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