Zara case analysis and it business model

Feb 3rd, 2012
Studypool Tutor
University of Maryland - College Park
Price: $40 USD

Tutor description

This is a detailed study and analysis of Zara's business model and how it provides value to its customers, the IT technology used by it and the innovation that has caused it to stay at the topmost levels in spite of cost savings, thus increasing its profit margins in todays apparel industry

Word Count: 1488
Showing Page: 1/3
1.)Zara has been a pioneer in apparel retail industry since many years owing to its strong business model. Zara targeted the fashion conscious younger city generation whose demands changed frequently, following no particular pattern and hence cannot be predicted, might just come and go. Hence, Zara aimed at targeting its designs in a manner that they hit the market while they are in heavy demand, which required Zara to have that competitive edge of "knowing" which designs are trending and the locations where demand is high. Zara was successful in establishing its user base and a strong demand for its designs through its "differentiated services", of offering its customers a product that they are really seeking, by understanding the likeliness of a certain design at a time when they are really interested in it. Hence, this "exclusivity" offered not in terms of the uniqueness of the desi

Review from student

Studypool Student
" This tutor is great! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1820 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors