Zara case analysis and it business model

Feb 3rd, 2012
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University of Maryland - College Park
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This is a detailed study and analysis of Zara's business model and how it provides value to its customers, the IT technology used by it and the innovation that has caused it to stay at the topmost levels in spite of cost savings, thus increasing its profit margins in todays apparel industry

Word Count: 1488
Showing Page: 1/3
1.)Zara has been a pioneer in apparel retail industry since many years owing to its strong business model. Zara targeted the fashion conscious younger city generation whose demands changed frequently, following no particular pattern and hence cannot be predicted, might just come and go. Hence, Zara aimed at targeting its designs in a manner that they hit the market while they are in heavy demand, which required Zara to have that competitive edge of "knowing" which designs are trending and the locations where demand is high. Zara was successful in establishing its user base and a strong demand for its designs through its "differentiated services", of offering its customers a product that they are really seeking, by understanding the likeliness of a certain design at a time when they are really interested in it. Hence, this "exclusivity" offered not in terms of the uniqueness of the desi

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