Understanding Business Research Terms and Concepts: Part 1

Feb 3rd, 2012
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A1 Business and Technical College
Course: bussiness
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Identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design. Summarize each of the research designs. Write a 350- to 700-word paper in which you compare and contrast the two approaches: What are the strengths and weaknesses of each approach? How can they be used most effectively in a combined approach? Which method is more appropriate for research in your own business and functional area? Format your paper consistent with APA guidelines with abstract, in body cites, conclusion and scholarly references.

Word Count: 726
Showing Page: 1/4
IntroductionQualitative and quantitative exploration configuration contrasts in the sort of data gathered and dissected. This is displayed in the light of the fact that quantitative exploration incorporates accumulation of numerical information that is investigated by means of factual systems and subjective examination incorporates non - numerical information and the specialist depict it in utilizing words. Quantitative examination is critical in the investigating of the business size, demographics, and client inclination while subjective exploration outline can be utilized while distinguishing the client needs, behavioral examples and utilization cases (Weisner T. S. (2010)). Consequently, each of these methodologies is imperative and relies on upon the prerequisite of the scientist.Qualitative research designThis examination configuration is utilized to discover the qualities or the nature of information. This exploration outline can be utilized to give the points of interest of human conduct, shopper conduct, passionate and identity qualities, i.e. the information for which quantitative information is not attainable (Weisner T. S. (2010)). This examination plan normally tak

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