Strategic Management: SWOT Analysis

Feb 3rd, 2012
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Question: What are Galanz’s competitive and operations strategies, and how does its operations strategy support its competitive strategy?

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Question3: What are Galanz's competitive and operations strategies, and how does its operations strategy support its competitive strategy? Galanz ventured into a business where the competition is tough. Galanz not only compete amongthe local products but also with international products such as LG, Panasonic and Samsung.Thus, Galanz has to focus on a competitive strategy to remain relevant in its market.In China, the products are often imported and costly for its people. It is from here that Galanzcame up with a business plan to venture into producing local microwave oven and sell it ataffordable price. Galanz has focus on high volume and low variety strategy by producing asimilar blueprint of microwave oven made affordable to its customers in China. Galanz uses themarket advantage in understanding the market. In business, it is vital to be able to learn about themarket and the opportunity. By understanding the market, Galanz was able to offer better products hence, better growth opportunities and to remain relevant in its market.Furthermore, Galanz has also has successfully penetrate its market by having its own technologyand able to reduce the total cost of manufacturing. Imp

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