Discourse & Communication

Feb 3rd, 2012
Studypool Tutor
Ashford University
Price: $10 USD

Tutor description

Re-branding academic institutions with corporate advertising: a genre perspective

Word Count: 7467
Showing Page: 1/28
Discourse & Communicationhttp://dcm.sagepub.comRe-branding academic institutions with corporate advertising: a genre perspectiveHajibah OsmanDISCOURSE & COMMUNICATION 2008; 2; 57DOI: 10.1177/1750481307085577The online version of this article can be found at:http://dcm.sagepub.com/cgi/content/abstract/2/1/57Published by:http://www.sagepublications.comAdditional services and information for Discourse & Communication can be found at: Email Alerts: http://dcm.sagepub.com/cgi/alertsSubscriptions: http://dcm.sagepub.com/subscriptionsReprints: http://www.sagepub.com/journalsReprints.navPermissions: http://www.sagepub.co.uk/journalsPermissions.nav Citations http://dcm.sagepub.com/cgi/content/refs/2/1/57Downloaded from http://dcm.sagepub.com by Heemal Kasseean on October 9, 2009 ARTICLEOsman: Re-branding academic institutions with corporate advertising57Re-branding academic institutionswith corporate advertising:a genre perspectiveDiscourse & CommunicationCopyright 2008SAGE Publications.(Los Angeles, London, New Delhiand Singapore)www.sagepublications.comVol 2(1): 57-7710.1177/1750481307085577HAJIBAH OSMANU N I V E R S I T I T E K N O L O G I M A R A , S E L A N G O R , M A L AY S I AThe end of the 1990s witnessed the corporatization of public universities in Malaysia resulting in the publication of corporate literature in these universities and the type of writing Fairclough (1993) refers to as the marketization of academic discourse. Marke

Review from student

Studypool Student
" AMAZING as always! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors